Danielle Sporkin speaks to us about her role in the tech industry and shares her thoughts on Women of Silicon Valley, taking place 2nd-3rd May in San Francisco.
Danielle Sporkin is the SVP, Client Partner at Essence, a digital-first agency with a mission to make advertising more valuable to the world.
As a global strategic business lead for the Google account, Danielle oversees the team responsible for Google's digital advertising strategy on key products such as Chromebooks, Chrome browser, Google Play, and the Android operating system. In addition to producing business results, Danielle is passionate about coaching young leaders and helping them focus on developing a strong team culture.
Prior to joining Essence, Danielle held roles at IPG Media Lab, directing the client service (engagement) team, UM, managing digital planning and buying for Sony Network Entertainment & Sony Corporate, and Carat, managing integrated communications planning on Gillette.
Danielle will be sharing her wisdom in a workshop entitled 'First Impressions: Make Sure They Want To See You Again' at 16:25 on 2nd May at Women of Silicon Valley. She will explore in detail the ways that you can impress while interviewing, how to network more effectively, and how to stand out to senior leadership. We caught up with Danielle ahead of the conference, here's what she had to say.
Why have you decided to get involved with Women of Silicon Valley?
Silicon Valley and the tech industry is very male dominated, and having worked in tech marketing for the last 5+ years I’m getting involved with Women of Silicon Valley to share my experiences and meet other women in this field.
What is your Women of Silicon Valley workshop about?
When it comes to first impressions there are no second chances. They are critical to building a career because they are powerful and often difficult to change. My workshop will explore the ways people can make positive first impressions, including impressing while interviewing, more effectively networking, and standing out to senior leadership.
What will people learn from attending your session?
Takeaways from my session will include communicating with confidence, taking cues from culture, networking tips (before, during, and after), how to make personal connections, and going above and beyond to get noticed.
What are you most looking forward to at Women of Silicon Valley?
I’m excited to hear the amazing speakers, meet other women in my industry, and hopefully make some lasting connections.
Who is your female tech inspiration? What have they done and why do they inspire you?
I’m inspired by female tech entrepreneurs, such as Katrina Lake of Stitch Fix and Whitney Wolfe of Bumble, who are creating products with female users and consumers in mind. I’m also inspired by the brave women, such as Ellen Pao, who are bringing the #MeToo movement to Silicon Valley and raising their voices against gender discrimination and sexual harassment.
Katrina Lake, Founder and CEO of Stitch Fix. Source: Fortune
What’s a typical day like for you?
What I love about my job is that every day is different, as I thrive on the fast-pace and frequent change. In one day I might be found bouncing from a client meeting where we are presenting a media plan or campaign wrap-up to an internal brainstorm for an upcoming product launch to an operations meeting discussing scope and resources to a one-on-one mentoring session. In addition to the quick pace of my work, I appreciate the opportunity to collaborate with a diverse array of people across the globe.
What advice would you give to women who want to pursue a career in tech?
You belong here, and we need your ideas and experiences. Also, don’t wait until you have all of the necessary qualifications to apply for a job.
Are you working on anything exciting at the moment that you’d like to share with our readers?
I am spearheading a project around Media 2020 which is pretty exciting! It focuses on how the industry and, therefore, agencies need to change and adapt for the future, looking at using automation to free up more agency time to put towards creative thinking and technology development.
Unite with tech superheroes like Danielle Sporkin at Women of Silicon Valley 2019
Taking place over two days, Women of Silicon Valley boasts over 50 sessions, 100 speakers, and 1,500 attendees. Be inspired by the ecosystem's most influential women in technology, network with like-minded female founders, liaise with top Silicon Valley tech companies and enhance your skills portfolio in a passion-charged atmosphere. Don't miss out!