Speaker Spotlight: Q&A with Karyn B. Schoenbart, CEO & Best-selling Author @ The NPD Group

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Karyn B. Schoenbart speaks to us about her role in the tech industry and shares her thoughts on Women of Silicon Valley, taking place 2nd-3rd May in San Francisco.

Karyn B. Schoenbart is the Chief Executive Officer of The NPD Group and the best-selling author of Mom.B.A.: Essential Business Advice from One Generation to the Next.

Karyn has spent the majority of her career working at The NPD Group, which provides information and advisory services for over 20 industries. NPD combines unique data assets and prescriptive analytics with industry expertise, working with the world’s leading brands to support better business decisions and drive growth.

Passionate about coaching others to greater levels of achievement, Karyn wrote Mom.B.A: Essential Business Advice from One Generation to the Next as a practical guide on everything from effective first impressions and workplace politics to relationship development, skill-building, and overcoming the Impostor Syndrome. The book is based on the real-life business lessons Karyn amassed during her career.

Karyn has received several awards recognising her outstanding impact as a female business leader including the 2016 Long Island Brava Award and the 2017 Legacy Award from Women in Consumer Technology.  She was also named one of the Top 25 Most Influential Women of the Mid-Market by the CEO Connection for the past four years. 

Karyn currently serves on the advisory board of The Resolution Project, a nonprofit organisation that develops socially-responsible young leaders. Karyn has also served on the boards of directors of Civic Science, ARF Women in Analytics and CASRO, the Council of American Survey Research Organizations. She regularly teaches classes in leadership and developing client relationships. Karyn is a frequent speaker at industry conferences and events.

Karyn is a graduate of the University of Massachusetts, summa cum laude. She and her husband live in Woodbury, NY. They enjoy the beach and spending time with their adult children. 

Karyn will be sharing her wisdom in a lecture entitled 'Demystifying Having It All – Is Work/Life Balance Simply A Myth?' at 15:20 on 2nd May at Women of Silicon Valley. In her presentation, you will hear case studies from those that have alternative approaches to the holy work/life grail and discover actionable insights that will enable you to adapt, self-review, and set boundaries. JOIN THE MOVEMENTWe caught up with Karyn ahead of the conference, here's what she had to say. 

Why have you decided to get involved with Women of Silicon Valley?

I am fortunate to have a challenging and enriching career as well as being happily married with two successful, now grown children. It is an honor to be able to share my journey with other women, so that they can learn from my challenges and successes to help them as they navigate their own career and life journeys.

What are you speaking about at Women of Silicon Valley?

Demystifying Having It All — Is Work/Life Balance Simply A Myth?

What will people learn from listening to your talk?

What does “having it all” really mean? I will share some real life, actionable tips for managing work, family, and staying sane. For example, how and when to say “no”, why FOMO is bad for you, time-saving hacks, dealing with guilt, and more.

What are you most looking forward to at Women of Silicon Valley?

I am excited to spend time with like-minded women in tech. I love listening and learning and I’m looking forward to meeting the women of Silicon Valley. I value the opportunity to have a real conversation about work, life, and balancing it all.

What’s a typical day like for you?

One of the great things about my job is that there isn’t a typical day – every day is different.  As CEO of The NPD Group, I need to balance many initiatives and constituents. I work to balance internal vs. external and long term vs. short term.  Additionally, I need to ensure some time for myself and my family, so it is a big juggling act.  It’s impossible to get this balance in a day, or even in a week, so I generally look at it monthly to ensure things don’t get out of whack in the long term.

What advice would you give to women who want to pursue a career in tech?

After over 30 years in the workforce, I have so many things to share that it can’t all fit in a sentence or two, which is why I wrote Mom.B.A.: Essential Business Advice from One Generation to the Next

Unite with tech superheroes like Karyn B. Schoenbart at Women of Silicon Valley 2019

Don't just be part of the conversation – drive it! Tech superheroes are uniting in change at this year's Women of Silicon Valley. Taking place over two days, this event boasts over 50 sessions100 speakers, and 1,500 attendeesBe inspired by the ecosystem's most influential women in technology, network with like-minded women founders, liaise with top Silicon Valley tech businesses and enhance your skills portfolio in a passion-charged environment. Don't miss out!  JOIN THE MOVEMENT WoSV blog banner